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Shirley Dreifus - Bio

Up

1995 to Present  Strategic Communications Group Inc. Cofounder

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  • Client communications strategy and implementation planning

  • Editorial oversight and writing and editing client communications

  • Proposal writing

 

1993 to 1995     Jensen Communications Group Inc., Managing Consultant

  • New client development and proposal writing

  • Project management and project plan development

  • Supervision and writing editorial projects

 

1988 to 1993     The Economist Intelligence Unit, Division of The Economist Group, Managing Editor

  • Managed and edited weekly newsletters; monthly research studies; regulatory publications

  • Created and directed annual Chief Executive and Chief Financial Officer conferences including developing conference materials

 

1987 to 1992     Baruch College, City University of New York, Adjunct Professor

  • Taught International Marketing on undergraduate and graduate levels

  • Wrote textbook used for classes

 

1986 to 1987     Showtime, Project Manager

  • Helped launch Pay Per View (On Demand) and Worldwide Wrestling Channel

  • Created materials for program launches, including print, giveaways, décor

  • Worked on trailers and wrote film reviews

 

1975 to 1986     JP Morgan Chase, Vice President

  • Managed International regulatory advice division for clients

  • Wrote regulatory manuals for clients

  • Spoke at conferences

 

Other Accomplishments

  • Published:  Business International's Global Management Desk Reference; Strategic Planning for IT

  • Assistant Treasurer, Council on the Environment, NYC

  • Awards: Clarion Awards—Milestone Moments Roadshow; ACE Award, NY IABC, Use Credit Wisely and Pearls publications

Education

  • BA, Russell Sage College, Major in English and Education

  • MBA, NYU Stern School, Major in International Business and Finance

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Books
Handbook

Reading a Map
Reading the Paper

Newsletter article

Inventory

Proposal

Stand Out from Everyone Else!

Every time you read today you find typos, grammatical errors, meaningless sentences. It seems no one cares any more. The catalog from a famous department store had one of their brands spelled wrong.

 
That’s why you need to hire a professional with years of experience. Taught by the best in the business. I approach all tasks with one thing in mind: What is your goal and how can this task best accomplish it? I double and triple check my writing to make sure it’s accurate and easy to understand.


I want you to shine. I want your writing to convey your message and reflect your business’s goal. Whether it’s an email blast, a detailed annual report, a flyer, a newsletter article or a strategy for how to turn your business around, I give each piece my undivided attention. The public doesn’t know me as the writer. Ultimately, they only know you and your brand. That’s why it’s so important that I get it right.


People say. “no one reads any more”. There is some truth to that and that’s why my writing is often accompanied by graphics and call outs. However, you want to make sure your materials are polished and professional.


I stand by Write it Right: Manage the Message. No matter what you’re looking for, that’s what I deliver.

Shadow
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